Hello there, thanks for visiting my page! 😊
My name's Jasmine. I’m a product designer who believes that the most powerful designs are the simplest ones. Thoughtful, minimalist, and quietly effective—my work is grounded in clarity and usefulness, yet shaped by an obsessive attention to detail. I love crafting experiences that not only function well but feel naturally intuitive, elevating digital products through restraint and intention.

Off the screen, I build furniture and wooden creations by hand—a practice that mirrors my design mindset: systematic, problem-solving, and hands-on creative. Each project, whether digital or physical, is an opportunity to reduce noise and surface what truly matters.

I find balance in nature. Whether I’m hiking mountain trails, camping under the stars, beside the fireside, or simply living close to the land, these moments outdoors help me reset, reflect, and return to design with fresh focus.

Working Experience

Freelance Designer

Self-employed - Calgary, Canada
October 2022 – Present

  • Built independent design practice serving startups and small businesses across digital product design, managing client relationships, project timelines, while delivering comprehensive design solutions.
  • Provided end-to-end design services from initial concept through final execution, including brand identity development, website interfaces, and integrated marketing visual systems.
  • Grew freelance practice through referrals and client satisfaction, demonstrating ability to deliver consistent value and build sustainable professional relationships.

Product Designer

ORO Health Inc. - Montreal, Canada
October 2021 – September 2022

  • Led end-to-end product design for B2B SaaS healthcare platform that transformed physical consultations into asynchronous digital experiences.
  • Conceptualized and designed core product experience from initial idea through market launch, establishing the foundation for a scalable B2B healthcare solution.
  • Collaborated with stakeholders across engineering, business development, clinical teams, and clients, to align product vision with business objectives and technical constraints.
  • Transformed complex healthcare workflow challenges into intuitive digital solutions through systematic research, experimentation, and stakeholder collaboration.
  • Contributed to the product success that enhanced doctor productivity, streamlined patient experiences, and created new revenue opportunities across B2B and B2C market segments.

UX Designer

iVedha Inc. - Toronto, Canada
July 2020 – September 2021

  • Drove product optimization and product design initiatives across existing products and new product development for in-house cloud services management platform and outsourcing Telehealth application.
  • Led design training for 4-person design team through structured workshops and collaborative design sessions, elevating team UX capabilities and establishing design best practices.
  • Strengthened engineering partnerships through improved design handoffs and collaborative processes, reducing development cycles and enhancing product delivery efficiency.
  • Established design standards and methodologies that improved team consistency, knowledge sharing, and overall design quality across multiple product lines.

Sub-Contract UI/UX Designer

Digital Masons Inc. - Toronto, Canada
December 2019 – February 2020

  • Architected comprehensive design system for industrial tank monitoring application, establishing scalable design infrastructure for long-term product consistency and development efficiency.
  • Built flexible and scalable design system from the ground up, creating reusable components, patterns, and guidelines that streamlined future development cycles.
  • Created detailed design documentation and handoff materials that reduced engineering implementation time and improved design-to-development accuracy.
  • Designed system architecture with future growth in mind, enabling seamless expansion of monitoring features and industrial IoT integrations.

UI/UX Designer

Onix AS (via House of Norway) - Ho Chi Minh, Vietnam
October 2014 – February 2019

  • Contributed to the long-term evolution of a document management platform serving Norway’s lifting equipment industry, with a focus on equipment tracking, safety certification, and inspection workflows.
  • Gained comprehensive understanding of lifting industry operations and regulatory requirements, translating complex business needs into intuitive digital document management solutions.
  • Helped transform complex, regulation-heavy workflows into clear and accessible digital tools, improving usability for both field technicians and administrative teams.

Graphic Designer

Tanner Asia - Ho Chi Minh, Vietnam
October 2011 – February 2014

  • Delivered precision design documentation for Fortune 500 European clients including Boeing, Siemens, Häfele, and ThyssenKrupp, maintaining exceptional quality standards for mission-critical technical projects, meeting stringent requirements of aerospace, industrial automation, and manufacturing sectors.
  • Achieved and maintained 99.99% accuracy rate across all project deliverables through rigorous quality control processes and systematic review protocols.
  • Established and maintained strict quality control standards that became the benchmark for technical documentation excellence within the organization.
  • Partnered with graphic designers on visual identity and branding, coordinated delivery with vendors and print houses under tight deadlines.

Core Competencies

Design Systems Architecture
Built scalable, component-based design systems from concept to implementation, establishing reusable, flexible design tokens and useful patterns that maintain consistency across complex product ecosystems while reducing development time and design debt.

Strategic Prototyping
Create prototypes spanning low-fidelity concepts to high-fidelity interactive experiences, enabling rapid hypothesis validation and stakeholder alignment. Leverage AI-assisted coding tools to accelerate experimentation and maximize learning while minimizing time investment.

User-Centered Approach
Drive design decisions through comprehensive research methodologies including user interviews, usability testing, and behavioral analysis. Transform qualitative insights and quantitative data into actionable design strategies that align user needs with business objectives.

Cross-Functional Communication
Develop comprehensive design documentation—user flows, journey maps, interaction specifications, and research findings—that serves as shared reference for product teams. Experienced in articulating design rationale and advocating for user experience across all organizational levels.

Technical Implementation
Proficient in fundamental front-end development with HTML/CSS and JavaScript to bridge design-to-development workflows. Utilize AI-powered coding assistance to rapidly prototype functional interfaces, optimize code writing, and troubleshoot implementation challenges.

Visual Enhancement Design
Apply 2D/3D graphics and motion design principles to elevate product aesthetics and user engagement.